Monday

Zero Friction Marketing

I got a message to check out a "new' marketing program. I was sent to a Hub page to read a review. This one had the catchy name "Zero Friction marketing". OK, I'm always open to learning something new but it has to be legit and not another warmed over "buy my program" pitch. Well the review had the #1 tell tale sign of being just a marketing ploy and of no real value: A review that pitches the program but provides very little actionable detail.

9 times out of 10 if you come across a review that sounds like a marketing pitch and does not give you solid details about the program save yourself some time and money and move on.

A good review will have 3 elements:
1. A good summary of what the program offers.
2. Details about the program. The basic, who, what ,when etc.
3. Summary of the writers experience using the program.

Thursday

The website for Don't Scam Us is nearly done. I am excited about getting this up and creating a site that is fully committed to delivering helpful information to its members. The mission of DSU is to provide useful information that will help consumers figure out if an offering or product is a valuable purchase. We also support United We Work. As the number of internet business scams grow and more people find out that money back guarantees are a sham we are working to develop business plans and documents to help people start their own business--online or offline.